Powered by Drupal


"Immediately after World War II, Colorado was a ripe market for a business targeted to mountaineers and skiers. In Boulder, Colorado, Alice and Roy Holubar officially opened for business in 1947 by purchasing a business license.... Roy and Alice had met as Juniors in High School, and were fellow students at Colorado University (CU). Roy graduated in 1936 in engineering and taught there until the demands of Holubar Mountaineering became too great in the later 1960s. In his youth, Roy had been an active outdoorsman, primarily hunting and fishing.  During the late 1940s, they catered to the equipment needs of Roy's companions in Colorado Search and Rescue, and to the needs of the hundreds of 10th Mtn. troops who had either stayed, been a part of Camp Hale, or migrated to Colorado after World War II... One climber remembers that in the late 1950s you'd walk down a walkway at the Holubars' house on Grandview Ave, go through a gate into the backyard, and enter the basement via a stairway to find Alice hard at work sewing!

from Bruce Johnson's History of Gear

"The company was highly respected for its innovation in design and manufacturing of lightweight, yet rugged mountaineering soft-gear including clothing, parkas, tents, and sleeping bags. Building on its core products, Holubar positioned itself as a specialty retailer in marketing high-end mountaineering, climbing, hiking, x-country & backcountry skiing, and related products. Holubar pioneered a number of retail practices in customer loyalty such as offering in-store customer clinics that included lectures by well known outdoor and sport personalities and a customer commitment that if at any time they were dissatisfied with a product purchased, they could return it. In addition, Holubar hired retail staff personnel who shared a passion for the outdoors and knew products from firsthand use and could relate to customer interests and requirements

from Wikipedia

Comments Wrapper

All Stories

Story Organization
The Story of the Sierra Designs 60/40 Mountain Parka Big Agnes, CML, Holubar, Mountain Safety Research (MSR), Shelter Systems, Sierra Designs, SNEWS, The Arthur Kahn Company (TAKC), The North Face, Walrus Tents, Woolrich
Mountaineering Industry in Boulder, Colorado. Alp Sport, Altra Kits, Camp 7, Frostline, Gerry, Holubar, Neptune Mountaineering, Norsk, Ltd
History of Gear - Bruce's Books Frostline, Gerry, Holubar, Mountain Safety Research (MSR), Warmlite
History of Gear - The Backpacking Revolution: Table of Contents Adventure 16, Alp Sport, Alpine Designs, C.C.Filson Co, Camp 7, Class 5, Downhome, Early Winters, Eastern Mountain Sports (EMS), Eddie Bauer, Frostline, Gerry, Holubar, JanSport, Kelty Pack, Moonstone, Moss Tent Works, Mountain Safety Research (MSR), Mountainsmith, Patagonia, Pendleton, Recreational Equipment, Inc. (REI), Shelter Systems, Sierra Designs, Snow Lion, The North Face, The Ski Hut - Berkeley, CA (dba Trailwise, Donner Mountain Corp), Trailwise, Warmlite, Yak Works
Trailblazer: Jack Gilbert Black Ice, Eastern Mountain Sports (EMS), Holubar, Mountain Hardwear, Odyssey, Sierra Designs, Snow Lion, The North Face
Trailblazer: Mark Erickson Eastern Mountain Sports (EMS), Easton Aluminum, Eddie Bauer, Erickson Outdoors, Gerry, Holubar, JanSport, L. L. Bean, The North Face
Bruce Johnson on Holubar Colorado Mountain Rescue, Gerry, Holubar
Trailblazers: Bob Swanson Big Agnes, Holubar, Kelty Pack, Shelter Systems, Sierra Designs, The Ski Hut - Berkeley, CA (dba Trailwise, Donner Mountain Corp), Walrus Tents
Leroy and Alice Holubar: Holubar Holubar